burberry是巴宝莉还是博柏利（Burberry is Not Just a Brand, It's a British Icon）

Burberry is Not Just a Brand, It's a British Icon

The History of Burberry

Burberry is a British luxury fashion house founded in 1856 by Thomas Burberry. The brand is famous for its signature trench coats, which were created for British military officers during World War I. Over time, Burberry became more than just a brand, it became a British icon. The iconic Burberry check pattern, with its camel, black, and red stripes on a white background, is instantly recognizable and has been copied by numerous fashion brands. Burberry has also become known for its accessories, including handbags, scarves, and sunglasses, as well as its men's and women's clothing lines.

The Transformation of Burberry

In the early 2000s, Burberry experienced a decline in sales and reputation due to overexposure of its iconic check pattern. The brand began to lose its exclusivity and became associated with chavs, a British term used to describe a subculture of young people who wear flashy clothes and accessories as a status symbol. Burberry struggled to rebrand itself and appeal to a new audience. In 2018, Burberry appointed Riccardo Tisci as its chief creative officer, marking a new era for the brand. Tisci's vision for Burberry was to combine the brand's heritage with a contemporary edge. He introduced new designs and patterns, such as leopard print and oversized logos, which appealed to a younger audience. Tisci also launched a successful collaboration with Vivienne Westwood, which showcased Burberry's commitment to sustainability.

Burberry's Social Responsibility

Burberry has been criticized in the past for burning unsold clothing items and accessories to preserve the exclusivity of the brand. However, in 2018, the brand announced that it would stop the practice of destroying unsold products and would instead donate them to charities. Burberry also pledged to become carbon neutral by 2022 and has introduced sustainable materials into its products, such as Econyl, a recycled nylon fabric. In addition to its sustainability initiatives, Burberry has been actively involved in supporting local communities through its Burberry Foundation. The foundation supports youth charities and programs that provide underprivileged children with access to education, culture, and creativity. Burberry has also launched initiatives to promote diversity and inclusion, including a scholarship program to support young fashion talent from different backgrounds. In conclusion, Burberry is no longer just a brand, but a British icon that has evolved with the times. From its signature trench coats to its commitment to sustainability and social responsibility, Burberry is a brand that embraces both its rich heritage and innovative vision for the future.